Food for Less

An Initiative Under Circular Economy

Food for Less is a circular economy initiative by Rocking Deals Circular Economy Limited (RCEDL) focused on zero wastage and maximum value recovery of perishable and consumable categories.

Our process is designed to responsibly recover and redistribute sensitive food products such as milk, vegetables, coconut water, and other short shelf-life consumables, ensuring affordability while preventing unnecessary waste.

As part of the circular economy framework, Food for Less recovers perishable and consumable inventory from organized retail and quick-commerce ecosystems, helping partners reduce losses and optimize value.

By reducing wastage of perishables, we help save costs for leading platforms and suppliers while supporting sustainable consumption.

Perishable & Consumable Management

✔ Ensures zero wastage through fast and efficient pickup
✔ Maximizes value recovery for short shelf-life products
✔ Specialized handling for milk, vegetables, coconut water, and other sensitive items
✔ Ensures safe, compliant, and responsible redistribution
✔ Supports sustainable circulation under the circular economy model

Value Creation Through Circular Recovery

Food for Less strengthens the food supply chain by transforming excess and near-expiry inventory into affordable consumption opportunities. This approach enables cost savings for partners, accessible pricing for consumers, and measurable environmental impact through waste reduction.

We Save Money by Reducing Wastage of Perishables items

Food for Less helps retail, quick-commerce, and distribution partners significantly reduce financial losses caused by perishable wastage. Our circular recovery model captures value from inventory that would otherwise be discarded due to short shelf life, demand fluctuations, or operational inefficiencies.

By enabling rapid pickup, specialized handling, and compliant redistribution, we convert potential waste into recoverable revenue while lowering disposal and write-off costs.

How We Create Cost Savings

  • Prevents losses from near-expiry and slow-moving perishable inventory

  • Reduces destruction, dumping, and reverse-logistics expenses

  • Improves inventory turnover and working capital efficiency

  • Minimizes shrinkage in sensitive categories such as dairy, produce, and beverages

  • Supports predictable cost control through structured recovery processes

 

Partner Ecosystem

We work with organized retail, quick-commerce, and supply-chain partners to efficiently recover and redistribute perishable and consumable inventory. Our circular economy-driven model enables partners to reduce wastage, recover value, and meet sustainability objectives.

  • Blinkit

  • BigBasket

  • Zepto

 

Together, we create an integrated recovery network that ensures fast pickups, compliant handling, and responsible redistribution of short shelf-life products.

F.A.Q.

Rocking Deals Off-Price, a flagship vertical of Rocking Deals Circular Economy Limited (RCEDL) Rocking Deals Off-Price Business Verticals

Organized retailers, quick-commerce platforms, FMCG brands, distributors, dairy suppliers, and logistics partners handling perishable and consumable inventory can partner with Food for Less.

We recover surplus, near-expiry, excess, and slow-moving perishable and consumable products such as dairy items, fresh produce, beverages, and packaged food.

Our model reduces disposal, write-off, and wastage costs while improving inventory turnover and enabling value recovery from short shelf-life products.

All recovered inventory is handled through standardized processes that ensure safe pickup, compliant storage, quality checks, and responsible redistribution in line with regulatory guidelines.